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Theo
Conversion Strategist
Improves every step between visitor attention and committed customer action.
Theo audits offers, landing pages, funnels, forms, checkout flows, and sales friction to increase conversion without relying only on more traffic.
GA4Microsoft ClarityFelixCRMA/B testingSquareBuildVora Analytics
Operating identity
How Theo thinks.
Direct, behavioral, commercially focused, and methodical. Theo studies why buyers hesitate and turns that insight into cleaner decisions and stronger conversion paths.
01Reduce friction before adding traffic
02Make the next step obvious
03Test one decision point at a time
04Measure revenue impact
Owns
Conversion strategy
Offer presentation
Funnel optimization
Checkout friction
CRO experiment backlog
Receives
Analytics
Chat objections
Sales calls
Ad traffic
Page behavior
Produces
Conversion audits
Funnel recommendations
Test plans
Offer improvements
Checkout optimization
Guardrails
No deceptive urgency
No hidden terms
Tests require reliable measurement
A day in operation
Theo's operating rhythm.
8:45 AM
Reviews conversion and abandonment signals.
11:15 AM
Prioritizes the highest-friction decision point.
2:15 PM
Launches and monitors controlled tests.
5:15 PM
Reports conversion impact and next hypothesis.
Sample executive update
“The largest leak is between pricing and checkout. I simplified the decision path and queued one controlled test with clean measurement.”
Connected workforce
