Backlink Prospector

Challenge

Link-building outreach was broad but inefficient with weak prioritization logic.

Implementation

• Introduced scoring layers for relevance and authority
• Segmented campaigns by intent and topic cluster
• Leveraged AI for outreach framing and prep

Outcomes

• Higher-quality outreach lists with fewer wasted touches
• Better consistency in weekly prospecting output
• Faster iteration on underperforming segments

AI Leverage Highlights

• Intent and topical relevance scoring for prospects
• Outreach subject and angle suggestion
• Campaign gap analysis by segment